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How we compare when listing your home
Us
For Sale By Owner
Them
Expert Market Knowledge
- In-depth understanding of the local real estate market, including trends, pricing, and neighborhood dynamics, to help clients make informed decisions.
Accurate Home Valuation
- Conducting a comprehensive Comparative Market Analysis (CMA) to provide an accurate and competitive price for your home or help you determine an offer price on a potential property.
Professional Photography and Videography
- Arranging for high-quality photos and videos that showcase the property in the best light, creating compelling listings that attract potential buyers.
Home Staging Expertise
- Offering staging advice or assistance, such as complimentary spot staging, to highlight a home’s strengths and make it more appealing to buyers.
Customized Marketing Strategy
- Developing a tailored marketing plan that includes:
- MLS listing
- Single property website
- Print materials (flyers, brochures)
- Digital advertising (targeted ads, email campaigns)
- Social media promotion
Strong Negotiation Skills
- Negotiating on behalf of clients to secure the best deal, whether buying or selling, with a focus on price, contingencies, repairs, and other terms.
Timely and Transparent Communication
- Providing regular updates, responding to inquiries quickly, and keeping clients informed throughout the entire process.
Comprehensive Contract Guidance
- Offering expert guidance on contracts, terms, and conditions, ensuring everything is legally sound and protecting the client’s best interests.
Access to Professional Network
- Referring clients to trusted professionals, such as inspectors, contractors, attorneys, and lenders, to ensure a smooth transaction from start to finish.
Open Houses and Showings
- Organizing and hosting open houses to give buyers a chance to view the property, as well as coordinating private showings for serious buyers.
Targeted Marketing and Advertising
- Using both traditional and digital methods to reach potential buyers, including door-to-door marketing, email newsletters, and highly targeted social media ads.
Transaction Coordination
- Managing all the details of the transaction, including scheduling inspections, coordinating appraisals, managing timelines, and liaising between all parties involved to ensure everything runs smoothly.
Local Connections and Community Insights
- Offering insights into the local community, schools, amenities, and future developments to help clients understand the full value of a property.
Buyer and Seller Representation Agreements
- Providing clear, formal agreements to ensure all parties understand the scope of services and the realtor's role in the transaction.
Negotiating Repair Requests and Contingencies
- Managing negotiations regarding home inspections, repair requests, and contingencies to ensure that buyers or sellers achieve the best possible outcomes.
Closing Process Management
- Ensuring a smooth closing process by coordinating with escrow, lenders, and attorneys, and guiding clients through the final paperwork and logistics.
Post-Sale Support
- Offering support after the sale, including recommendations for contractors or service providers and assisting with any issues that arise post-closing.
We provide a comprehensive, personalized service that ensures a seamless, stress-free, and profitable experience for our clients.
Them
For Sale By Owner
Them
List w/ the Multiple Listing Service
Open House
Photography (Maybe)
Staging (Maybe)
For Sale By Owner
For Sale By Owner
For Sale By Owner
Tell your friends
Post online with your Smartphone
My Property didn't sell...
Now What?
Are you a property owner struggling with a property that just won't sell? Perhaps your listing has expired, or you've withdrawn it from the market due to discouragement from the lack of progress. Alternatively, you might have attempted to sell your beloved independently without success. If this sounds familiar, you've come to the right place! Explore this guide to discover:
- The primary reasons why properties fail to sell.
- Effective action steps to address each of these challenges.
This marketing piece is not intended as a solicitation for properties currently in an exclusive agreement with another Broker.
When it comes to listing their properties, most sellers have three primary goals: 1) maximizing their profit, 2) minimizing time and effort investment, and 3) achieving a quick sale. However, the reality often proves more complex, and those who attempt to sell independently or receive poor advice may find themselves stuck with an unsold property months down the line.
If you're in this situation, there's no need to panic. We've identified the top five reasons why properties may not sell and provided actionable solutions for each of these challenges.
If you're unsure why your property hasn't sold and you're not currently working with an agent, or your listing has expired or been withdrawn, please don't hesitate to reach out to us. We're here to offer a complimentary, no-obligation assessment and develop a plan to get your home sold.
This marketing piece is not intended as a solicitation for properties currently in an exclusive agreement with another Broker.
1. BAD TIMING
If your home hasn't sold after several months on the market, timing might have been a contributing factor. Real estate markets, like all markets, are influenced by the law of supply and demand.
In a seller's market, where there's high demand and a shortage of inventory for sale, listings tend to sell quickly. Conversely, in a buyer's market, where there's an abundance of properties available and fewer active buyers, properties can take longer to sell and may sell for less.
Various factors can shift the market, including economic factors like interest rates, affordability, domestic growth, and the unemployment rate. Seasonal factors like weather and holidays can also affect buyer activity. Unexpected events, such as natural disasters or economic crises, can further impact the market.
Now What?
If timing appears to be a factor, consider delaying relisting your property. However, this might not always be feasible. In most cases, a combination of improvements, incentives, and pricing adjustments can motivate buyers. Consult with a knowledgeable real estate agent for insights into current market conditions and to ensure your asking price is competitive. Remember, there will always be motivated buyers, and a skilled agent can help you navigate the market effectively.
2. INEFFECTIVE MARKETING
Did your home receive a consistent flow of showings during its time on the market? If not, it may be time to explore a fresh promotional strategy.
Examine the listing description closely. Did it effectively entice potential buyers to explore your property? A well-crafted description should be both clear and captivating, highlighting your home's most attractive features. Moreover, it should have been optimized for search engines (SEO) to ensure visibility to online homebuyers.
Consider the impact of your listing photos. Many buyers rely heavily on visuals to determine whether to visit a property in person. In fact, 85% of online shoppers find photos "very useful" in their home search. Subpar quality or a lack of sufficient listing photos may have deterred potential buyers from scheduling a viewing.
Also, assess whether your listing reached the right target audience. This is particularly crucial for unique or highly customized properties. While the Multiple Listing Service is a solid starting point, certain properties may demand a more comprehensive marketing approach.
3. POOR IMPRESSION
If your property received a lot of foot traffic but no offers, you may need to examine the impression you made on buyers who visited your property.
Start with your properties structure, systems and usage. Are there problems with the foundation? How about doors and windows that don’t properly close? Are there water stains on the walls or ceiling that could signal a leak? These can be major “red flags” that scare away buyers.
Next, examine your curb appeal. Does the yard need landscaping? Are there conditions to your property that are unpleasing to the eye of a potential buyer or investor? If your properties exterior looks neglected, buyers may assume the entire property has been poorly maintained.
Now move on to the interior of your property. Cleanliness, odor, and overall presentation are key factors potential buyers will notice when touring your property. Have you taken the time to depersonalize and declutter each room? Buyers need to be able to picture their items in your home, but that’s difficult to do amongst your family photos and personal collections. And oversized furniture and packed closets can make a space seem small and cramped.
4. PRICE IS TOO HIGH
If your property hasn't sold after several months on the market, timing may have played a role. Real estate markets, like all markets, are influenced by supply and demand. When there's high demand and limited supply, it's a seller's market, leading to quick sales. In a buyer's market, there are more homes available than active buyers, potentially resulting in longer listing periods and lower sale prices.
Now What?
If you're not in a hurry to sell, adjusting timing or marketing strategies can attract new potential buyers. Repairs, upgrades, and staging can enhance your properties perceived value. However, if a quick sale is necessary, a price reduction may be needed to garner attention.
As local market experts with access to up-to-date data, we can help determine a realistic asking price for your property in today's market conditions. Feel free to reach out for a free home value assessment.
5. YOU HIRED THE WRONG AGENT (OR WORSE, NO AGENT AT ALL)
If you suspect that your previous real estate agent fell short or took the wrong approach to selling your property, you're not alone. Many sellers whose listings linger without success share this frustration. While most agents have good intentions, not all possess the skills, experience, instincts, or local market expertise needed to create a winning sales strategy in this challenging market.
Alternatively, you may have opted not to hire a listing agent and tried to sell your property yourself, which can be equally frustrating. While selling independently can save on some costs, it carries significant risks and may even lead to financial losses. For instance, research by the National Association of Realtors in 2021 indicated that For Sale By Owner (FSBO) properties tended to sell for $105,000 less on average than properties represented by professionals.
So, what's next?
If either of these situations resonates with you, ask yourself, "Would I still be interested in selling my property if I could secure the right offer?" If the answer is yes, let's have a conversation. We understand the frustration of investing time, money, and effort into preparing your property for the market, only to face delays or no sale at all. We empathize with how disruptive this can be in your life.
Don't you deserve more than the status quo when it comes to your real estate representation? Our comprehensive Property Marketing Plan can help you maximize your properties selling price and rekindle the excitement you felt when you first listed it. It's time for a new agent, fresh marketing, eager buyers, and, most importantly, new possibilities.